book ô Branding and Design in Cigarette Packaging Î Michael Thibodeau
Fe cigarettes and who picks up a pack of Death instead? Why did the industry market both Uptown and Downtown brands simultaneously? What makes certain symbols popular across far flung national boundaries Tiger cigarettes for example pop up from Latin America to Indonesia And how much has the packaging contributed to the fact that cigarettes are still consumed with fervor by people all around the world regardless of class culture and the well known health risks?
Michael Thibodeau Î Smoke Gets in Your Eyes: Branding and Design in Cigarette Packaging text
Smoke Gets in Your Eyes Branding and Design in Cigarette PackagingRom saints to skeletons golden bats to butterflies tartans to top hats With than 300 examples of cigarette packs Smoke Gets in Your Eyes explores how designers have used words and pictures and eye catching graphic design to make smoking irresistibleComplementing the striking images is an engaging text that explores the changing ways specific cigarette brands have been promoted over the years What factors distinguish a successful brand from a flop? Who smokes Li